September 5, 2007


Canadian new vehicle sales in August up 3.1 percent

Richmond Hill, Ontario – August new vehicle sales of 158,394 units were up 3.1 percent over the same month a year ago, according to industry analyst, Dennis Desrosiers. Passenger car sales were up 2.2 percent while light truck sales (including minivans) were up 4.2 percent.

“This is the highest August sales total in the history of the auto sector in Canada so the liquidity crisis (in the U.S.) does not appear to be affecting Canadian vehicle sales just yet,” said Desrosiers.

August sales were likely even higher because some Canadians are buying directly from U.S. dealers and these numbers are not included in the official data releases, said Desrosiers. “We don’t know how many new vehicles were purchased in the U.S. in any one month but we estimate it to maybe be as high as a couple thousand per month.”

August was the only month this year where GM, Ford and Chrysler sales collectively picked up market share from the import nameplates, said Desrosiers. Ford was slightly ahead of the market in August with sales up 8.6 percent, Chrysler slightly behind the market with sales up 1.2 percent and GM pretty much at the market with sales up 3.4 percent. Desrosiers attributes fleet sales, deep discounting, and product availability as the reasons for the domestic automaker’s improved sales performance.

Two of the hottest import brand automakers in 2007 were down in August: Toyota sales were down 5.2% and Mazda down 4.7%. Kia, Mitsubishi and Suzuki however, were on fire in August, up 31.3%, 47.3%, and 26% respectively.

The big losers in August were Smart down 38.5%, Saab down 29%, and Volvo down 29.2%.

For detailed sales results, see Desrosiers Automotive Consultants Web site, Desrosier.ca.

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