February 12, 2004

Production of 2005 Chrysler 300 and Dodge Magnum begins in Brampton, Ontario

Toronto, Ontario – On Wednesday, the Chrysler Group launched production of the
all-new 2005 Chrysler 300 and Dodge Magnum, the company’s family of rear-wheel drive
sedans. Brampton Assembly employees celebrated the production kickoff with a live
broadcast from the plant to an audience of journalists at the Canadian International
Auto Show in Toronto, Canada.

“Our manufacturing operations in Canada are a significant part of our product
offensive this year,” said Wolfgang Bernhard, Chrysler Group Chief Operating
Officer. “Three of the nine products being launched are made in Canada, accounting
for almost two-thirds of the total expected volume for those products.”

Brampton’s shift from front-wheel drive to rear-wheel drive vehicle production
required a major transformation at the facility. Various initiatives were
implemented to enhance production quality, increase manufacturing flexibility and
improve productivity at the plant.

“As the Brampton Assembly Plant begins a new chapter in its production life, it
takes on flexible characteristics generally seen in newer automotive operations,”
said Tom LaSorda, Chrysler Group Executive Vice President of Manufacturing. “The
flexibility of the revamped plant provides the capability needed to build and pilot
multiple products simultaneously.”

The Chrysler Group invested $1.4 billion (Cdn) in Canadian operations to prepare for
production of the Chrysler 300 and Dodge Magnum. According to Tom LaSorda, Chrysler
Group Executive Vice President of Manufacturing, approximately 80 percent of the
Brampton facility was overhauled, “We viewed this project as a complete makeover –
building a new plant environment within existing walls – rather than a facelift or
typical model changeover.”

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