February 12, 2004

Mazda3, Ford F-150 win Canadian Car/Truck of the Year awards

Toronto, Ontario – The Automobile Journalists Association of Canada (AJAC) announced
its selection of the 2004 Mazda3 as the “Canadian Car of the Year”, and the 2004
Ford F-150 as “Canadian Truck of the Year” during the opening ceremonies for the
Canadian International Auto Show in Toronto.

The overall Canadian Car and Truck of the Year were chosen from among the class
winners announced last December.

AJAC’s Jim Kenzie, president of the Canadian Car of the Year Awards, stated that
“These awards are the result of what we believe to be the most thorough,
scientifically sophisticated and unbiased evaluation program of its type in the
world, conducted to provide consumers with sound, comparative information on which
to base their new vehicle buying decisions”.

“Each year some 50 automotive journalists from across Canada, representing all the
major publications, come together to select the best ten vehicles,” said Kenzie.
“Our members make their choices on the basis of a rigorous and highly disciplined
evaluation process grounded on back-to back testing of direct competitors”.

In addition to the vehicle awards, the Chrysler Crossfire was declared the winner of
the “Best New Design” award for 2004, and BMW’s Active Steering was declared the
winner of the “Best New Technology” award.

The vote results, as well as the comparative performance data produced during the
annual Test Fest, are available on AJAC’s web site at www.AJAC.ca

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