October 13, 2006

MADD Canada unveils new Web site for Canadian students

Oakville, Ontario – Mothers Against Drunk Driving (MADD Canada) has unveiled a new Web site for Canadian students, schools and youth-related organizations. The site, at www.maddyouth.ca, features the organization’s multi-media school assembly productions, its new educational DVD “Braking Point”, and information on the programs and services MADD Canada offers to young Canadians.

“We want to provide the information young Canadians need to make sound decisions about their lifestyles, and particularly about driving,” says Wanda Kristensen, MADD Canada’s Director of Programs. “Students and teachers will find a wealth of information on the pages of www.maddyouth.ca. This site has information about impaired driving, PSAs and posters created by youth for youth, and it provides an easy way to preview and order our multi-media assemblies and our new classroom DVD. We’re looking forward to the participation of young Canadians to make it their place on the Web for researching and discussing alcohol- and drug-impaired driving.”

The new “Braking Point” DVD features video segments of young actors who portray real-life experiences with the consequences and harms associated with problematic alcohol and cannabis use. A total of 4,500 copies will be distributed free to schools and educators across Canada; the production is available for English, French and Aboriginal audiences and was made possible through financial contributions from Health Canada and Suzuki Canada Auto Dealers Foundation.

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