October 13, 2006
GM pledges $5.2 million to Olympic athletes
Oshawa, Ontario – General Motors of Canada has pledged $5.2 million to help Canadian athletes and their coaches at the Olympic and Paralympic Games, through the company’s new ‘Making Dreams Possible’ and ‘Own the Podium 2010’ campaigns.
GM will donate $4 million to ‘Own the Podium 2010’, an initiative created to help Canada become number one in medals at the 2010 Olympic Games, and top three at the Paralympic Games. The other $1.2 is for ‘Making Dreams Possible’, a program to directly support coaches at the elite and local club levels.
Over the next four years, the Making Dreams Possible program will provide ten annual grants of $10,000 to high-performance athletes and their coaches, and 100 annual grants of $2,000 to coaches in local communities. The first recipient of an elite coaching award is Manon Perron, coach of 2006 Canadian Figure Skating Champion Joannie Rochette; the first recipient of a local sport club award is the Toronto Fencing Club.
GM’s commitment will be funded through a cash donation from new vehicles sold in 2007 and 2008; the company will also make a retroactive contribution for 2007 models sold to date. Applications can be submitted by athletes, coaches, and technical directors or the presidents of local sports clubs; application forms can be found at www.thedriveison.ca.