Toronto, Ontario – Four Canadian-made vehicles have received segment awards in J.D. Power and Associates 2008 U.S. Initial Quality Study while one additional model ranks within the top three in its segment, according to the IQS) released on Wednesday.

The winners are:

  • Honda Civic (Honda Canada’s Alliston, Ontario, plant) ranks highest
    in the compact car segment for a second consecutive year

  • Lexus RX (Toyota Motor Corporation’s Cambridge, Ontario, plant) ranks highest in the midsize premium multi-activity vehicle (MAV) segment for a second consecutive year
  • Pontiac Grand Prix Sedan (General Motors Corporation’s Oshawa (car), Ontario, plant) ranks highest in the large car segment
  • Chevrolet Silverado LD (General Motors Corporation’s Oshawa (truck), Ontario, plant) ranks highest in the large pickup segment(1)
  • Mercury Grand Marquis (Ford Motor Company’s St. Thomas, Ontario,
    plant) ranks third in the large car segment.

In addition, five Canadian plants rank among the top 15 in terms of initial quality of the North and South American plants included in the study – an improvement from 2007, when four Canadian plants ranked among the top 15. The plants are: General Motors’ Oshawa (car), Ontario plant; Honda Canada’s Alliston, Ontario plant; General Motors’ Oshawa (truck), Ontario plant; Toyota
Motor Sales’ Cambridge, Ontario, plant; and Ford Motor Company’s St. Thomas,
Ontario plant.

“As automakers across the industry continue to improve levels of initial quality, the competition is increasingly intense for Canadian plants to build very high-quality vehicles,” said Richard Cooper, vice president of J.D. Power and Associates’ Canadian operations. “This is a critical component in the battle to keep auto production jobs in Canada and in attracting new investment here. It appears that Canadian plants are keeping pace with consumers’ increasingly high standards for quality.”

Internationally, the Mercedes-Benz assembly plant in Sindelfingen, Germany, received the
Platinum Plant Quality Award for producing vehicles yielding the fewest defects and malfunctions. Averaging just 33 problems per 100 vehicles (PP100), the plant produces the Mercedes-Benz CL-Class, CLS-Class, E-Class Sedan, E-Class Wagon and S-Class. Plant awards are based solely on defect and malfunction counts.

Among North and South American plants, the Toyota plant in Baja California, Mexico, which produces the Toyota Tacoma, achieves the Gold Plant Quality Award.

In the Asia Pacific region, Toyota’s Fujimatsu, Japan, plant, which produces the Toyota Prius, receives the Gold Plant Quality Award.

The U.S. Initial Quality Study measures new-vehicle quality at 90 days of ownership.

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