Richmond Hill, Ontario – Canadian new-vehicle sales were up 1.5 per cent in October 2008, when compared to sales in October 2007, according to industry analyst Dennis DesRosiers.

“The Statistics Canada price index for new vehicles indicated price ‘deflation’ in the 7 to 9 per cent range, and when you lower prices, consumers take advantage of the deals and buy more,” DesRosiers said. “I suspect this largely explains positive auto sales for Canada in the wake of incredibly negative sales in the U.S., tracking down about 5 million units from last year.”

DesRosiers noted that Toyota came in second place in October “and are now building a strong lead year-to-date over both Ford and Chrysler for number-two spot,” he said. “This would be a first. Chrysler on rare occasions have beaten Ford for the number-two position, but never has an import nameplate OEM come in second in the Canadian market.”

Sales for October were as follows:

Manufacturer Oct 2008 Oct 2007 Percentage change
       
Chrysler 15,643 15,411 +1.5
Ford 15,123 16,863 -10.3
General Motors/Saab 28,220 30,055 -6.1
       
Audi 1,075 641 +67.7
BMW/Mini 2,671 2,098 +27.3
Honda/Acura 11,455 11,377 +0.7
Hyundai 5,885 5,803 +1.4
Jaguar 55 40 +37.5
Kia 2,925 2,919 +0.2
Land Rover 217 199 +9.0
Mazda 6,109 6,040 +1.1
Mercedes-Benz 1,990 1,508 +32.0
Nissan/Infiniti 6,833 6,331 +7.9
Porsche 114 156 -26.9
Subaru 1,784 1,446 +23.4
Suzuki 1,316 1,082 +21.6
Toyota/Lexus 15,843 14,484 +9.4
Volkswagen 3,662 2,659 +37.7
Volvo 453 433 +4.6
       
Total sales 122,711 120,926 +1.5
Domestic nameplates 58,986 62,329 -5.4
Import nameplates 63,725 58,597 +8.8
       
       

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