Windsor, Ontario – Canada’s first Fiat 500 has brought $85,000 at a charity auction in Toronto. Chrysler Canada donated the car to the live auction at the 17th annual Venetian Ball, which benefits Villa Charities services for elderly Italian-Canadians.
“The enthusiastic bidding for this iconic vehicle, and the fact that it sold for $85,000, underscore the excitement and interest the Fiat 500 has generated since Fiat’s return to Canada was first announced,” said Ed Broadbear, Chrysler Canada’s vice-president of marketing.
The car is the first in a series of 500 limited-edition vehicles which will feature a unique Prima Edizione sequential badge according to its production order. The Fiat 500 will be introduced in North America at the end of 2010.