Richmond Hill, Ontario – Light vehicle sales in Canada were up 14.3 per cent in February 2008 over the same period in 2007, with an all-time record 110,951 sold, according to industry analyst Dennis DesRosiers. The previous record, set in 2003, was 103,200 units.

“My economics professor always preached to me that price is a very strong variable in any economic equation and February proved him correct,” DesRosiers said. “Serious price cuts at the MSRP level last fall and into this winter, together with aggressive incentives, together with some great products and you have a blow-the-doors-out February across most OEMs.”

Sales in February were as follows:

Manufacturer February 2008 February 2007 Per cent change
Chrysler 16,332 15,558 + 5.0
Ford 14,019 13,461 + 4.1
General Motors 26,309 22,977 + 14.5
Acura 1,437 1,117 + 28.6
Audi 580 480 + 20.8
BMW 1,149 1,377 – 16.6
Honda 10,632 6,938 + 53.2
Hyundai 5,326 4,952 + 7.6
Infiniti 516 445 + 16.0
Jaguar 41 61 – 32.8
Kia 2,195 1,892 + 16.0
Land Rover 194 150 + 29.3
Lexus 822 801 + 2.6
Mazda 5,810 5,167 + 12.4
Mercedes-Benz 1,196 984 + 21.5
Mini 244 221 + 10.4
Mitsubishi 1,473 925 + 59.2
Nissan 4,881 4,846 + 0.7
Porsche 126 104 + 21.2
Saab 59 103 – 42.7
Smart 194 94 +106.4
Subaru 1,168 1,047 + 11.6
Suzuki 704 620 + 13.5
Toyota 12,776 9,970 + 28.1
Volkswagen 2,311 2,240 + 3.2
Volvo 457 502 – 9.0
Passenger Car 58,210 47,558 + 22.4
Light truck 52,741 49,474 + 6.6
Total light vehicle sales 110,951 97,032 + 14.3

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