May 20, 2004

Cadillac XLR and Ford F-150 named winners of 2004 ‘Car and Truck Interior of the Year’ awards

Detroit, Michigan – Cadillac’s XLR roadster and Ford’s all-new F-150 pickup truck
have been voted car and truck “Interior of the Year” award winners by 5,500
automotive industry executives. In addition, the Cadillac XLR’s on-board navigation
unit was named the “Navigation System of the Year.”

The three awards were presented on Wednesday in ceremonies at the 11th annual Auto
Interiors Show at Cobo Center, Detroit.

“The selection of these particular vehicles is especially noteworthy because both
represent a turning point in interior styling, functionality and quality for North
American manufacturers,” said Doug Hope, group vice president of VNU Expositions,
producers of the show. “Furthermore, they confirm the fact that innovative interior
design and excellence in exterior styling go hand-in-hand in helping manufacturers
differentiate brands and achieve sales success, since both of these vehicles are
setting sales records in their respective categories.”

The Cadillac XLR and Ford F-150, as well as the XLR’s navigation system, were chosen
by a “people’s choice” format with online voting by all 5,500 industry executives
who pre-registered to attend the 2004 Auto Interiors Show. Five finalists were
selected in each category, and the top vote getter in each category was the winner.

The finalists were:

   Car Make/Model               Truck Make/Model          Navigation System
   Cadillac XLR                 BMW X3                    BMW X3
   Chevrolet Malibu Maxx LT     Chevrolet SSR             Cadillac XLR
   Chrysler Crossfire           Dodge Durango Limited     Mazda RX-8
   Mazda RX-8                   Ford F-150                Nissan Armada
   Toyota Solara SLE            Nissan Armada             Toyota Solara SLE

The car and truck Interior award criteria included appearance — based on styling,
colour, material, fit and finish; functionality — based on comfort, convenience and
safety; innovation — taking into consideration the “surprise and delight” factors;
and overall impression of the vehicle in motion and at rest. Last year, the Cadillac
CTS and the Hummer H2 won their categories.

Navigation systems were evaluated on the basis of overall functionality, graphics,
user interface and ease of use.

Connect with