February 25, 2005
Cadillac to air five-second film at Oscars
Detroit, Michigan – Cadillac will air a five-second film by 20-year-old Devin Doyle of Athens, Ohio during a commercial break of the Academy Awards ceremony February 27.
The film is one of 20 top finalists in the CadillacUnder5.com contest, which was announced during the Sundance Film Festival. It called on people to create a film no more than five seconds in length, to tie in with the Cadillac CTS-V, STS-V and XLR-V, which can cover 0 to 100 km/h in five seconds.
Doyle’s film was selected randomly, out of more than 2,500 submissions, to be aired during a 30-second Cadillac ad featuring the XLR-V during the Oscar broadcast. The top 20 finalists will be revealed on the website on Sunday, and the grand prize winner, who will take home a 2005 Cadillac CTS-V, will be announced in March.