October 12, 2006
Cadillac launched in South Africa
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George, South Africa – General Motors has announced that its Cadillac brand will be available in South Africa in early 2007. The move is part of GM’s global expansion of its luxury brand.
Initially, three models will be sold: the front-wheel drive BLS midsize sedan, SRX crossover SUV, and STS full-size sedan.
“The portfolio we are offering in South Africa has been developed for luxury international markets,” says James Vurpillat, director of International Marketing and Brand Development for Cadillac. “The STS and SRX have achieved success in North America, Europe and Asia, and the new mid-size BLS has been an important addition to our Cadillac portfolio. South Africa is one of the fastest growing automobile markets in the world, and with our distinct portfolio of luxury vehicles, Cadillac is ready to further its expansion on the African continent.”
Through the first half of 2006, Cadillac sales outside the U.S. grew 13 per cent, compared to levels a year ago. In China, where the brand was introduced two years ago, sales were up 93 per cent in the same period. In Europe, the launch of the BLS has helped sales in the first half grow by 30 per cent.