January 23, 2002
Cadillac CTS, Escalade EXT to appear in ‘The Matrix Reloaded’
Detroit, Michigan – The Cadillac CTS and Escalade EXT will be featured in a key chase scene in The Matrix Reloaded, the eagerly anticipated sequel to The Matrix. The Matrix Reloaded is scheduled for release in Summer 2003.
Actors Keanu Reeves, Laurence Fishburne and Carrie-Anne Moss will reprise their starring roles from The Matrix, the acclaimed 1999 action thriller known for its visual wizardry and action sequences. The Matrix won four Academy Awards, and accumulated the biggest box office in Warner Bros. Pictures’ history and became the fastest-selling DVD on record at the time of its release.
General Motors’ Cadillac division and Warner Bros. Pictures are developing promotional plans for the two Cadillac vehicles that play a significant part in one of the film’s action sequences.
“We’ve incorporated the CTS and EXT into the most elaborate vehicle chase scene ever filmed,” said Joel Silver, producer of The Matrix Reloaded. “It’s beyond the wildest imagination and is truly spectacular.”
“The Matrix Reloaded will help provide great visibility among a hip, young audience for two vehicles that embody Cadillac’s bold new spirit,” said Mark LaNeve, Cadillac general manager.
General Motors promotional agreement relationship with Warner Bros. Pictures began in 1999.