Detroit, Michigan – Cadillac has announced that the Converj Concept, a luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Details on performance, price and timing will be announced at a later date.

Like the Chevrolet Volt, the ELR will use a lithium-ion battery, electric drive unit and four-cylinder engine-generator. It will use electricity as its primary source to drive the car, switching seamlessly to extended-range mode by using the gasoline engine as a generator when the battery’s energy is low.

“The concept generated instant enthusiasm,” said Don Butler, vice-president of Cadillac marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present: the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

Cadillac will reveal another new concept car today, Thursday August 18, at a special event prior to the annual Pebble Beach Concours d’Elegance. It will add two new vehicles in 2012, the XTS large luxury sedan and an all-new luxury compact sedan code-named the ATS.

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