July 19, 2002


CAA names ‘Highway Heroes’ for 2002

Ottawa, Ontario – The Canadian Automobile Association, Canada’s largest provider of emergency road service, has named three of its towing service providers CAA’s Highway Heroes for 2002.

Winners were selected on the basis of their outstanding performance in serving members, community involvement and their willingness to expand the scope of their business to provide the best possible roadside assistance. A panel of five judges rated the submissions.

Bluewater Towing of Sarnia, Ontario, received the gold-level award. Known for its first-class service, Bluewater has been a service provider with CAA Central Ontario for 12 years. Neumeister’s Motors, Ltd., of Stratford, Ontario, garnered the silver-level award, and Totem Towing, of Victoria, B.C., received the bronze. Neumeister’s and Totem are service providers for, respectively, CAA’s Mid-Western Ontario and British Columbia Member Clubs.

“These exemplary businesspeople represent the backbone of CAA’s unmatched emergency road service, which responded to more than 3.3 million calls for assistance in 2001,” said CAA President David L. Flewelling.

This is the inaugural year of CAA’s Service Providers of Excellence awards, dubbed “CAA’s Highway Heroes.” Conducted in conjunction with AAA, the program recognizes best-in-class emergency road service providers from nominations submitted from CAA and American Automobile Association (AAA) clubs across North America.

CAA is a federation of 11 automobile clubs serving more than four million members through 130 offices across Canada.

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