November 15, 2006
CAA and SIRIUS Canada forge multi-year partnership
Toronto, Ontario – The Canadian Automobile Association (CAA) and SIRIUS Canada Inc. have announced an exclusive multi-year strategic partnership that will make SIRIUS the official satellite radio partner of CAA’s Show Your Card & Save Program. The agreement will provide a series of exclusive incentives and offers on SIRIUS products and services to CAA’s 4.9 million members throughout Canada.
Under the agreement, CAA members can receive up to 20 per cent off their satellite radio, and save on subscriptions and accessories when purchasing at SIRIUS’ on-line store.