May 3, 2007


CAA and Armada Data to launch new car price service

Mississauga, Ontario – Armada Data Corporation has announced it has entered into an agreement with the Canadian Automobile Association (CAA) that paves the way for an innovative New Car Price Service that will assist CAA members when buying or leasing new vehicles.

The service will include a Web site with a vehicle configuration tool, plus tips and advice on selecting vehicles prior to purchase. The site will include exclusive access to a network of “CAA Approved” new-car dealers who have committed to offer CAA members preferred pricing and an enhanced level of customer service.

The service will be launched and available to most CAA members in Ontario in mid summer 2007, and is scheduled to be expanded to other provinces throughout the following months.

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