February 5, 2002
Buick unveils 2003 LeSabre Celebration Edition
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Chicago, Illinois – Buick unveiled its first 2003 model – the LeSabre Celebration Edition – as it begins to commemorate its first 100 years of business.
“The new LeSabre is a double celebration,” said Chris Mazglad, LeSabre brand manager. “Not only is this the first model of Buick’s centennial year to be introduced, but we’re also celebrating the completion of LeSabre’s 10th straight year as the best-selling full size car in the U.S. market.”
The LeSabre Celebration Edition features body-colour fascias and rocker mouldings, turn signals in the side mirrors and new 16-inch chrome wheels. The exterior package is marked by a new monochrome emblem, a grille with blacked-out bars, a blacked-out license plate pocket and a Limited emblem rear applique. Two new optional premium paints – Crimson Pearl and White Diamond – are offered in addition to the standard Light Bronzemist.
Interior refinements include two-tone leather seats with embroidered logos, and black cherry woodgrain on the instrument panel and door trim pads. There are chrome interior door handles and the floor mats also receive a special embroidered Buick tri-shield.
The Celebration Edition offers standard OnStar, the 24-hour on-demand navigation and assistance service; StabiliTrak, an advanced integrated vehicle stability control system that helps the driver maintain control in a skid or slide; and EyeCue Head-Up Display (HUD).
Optional features with the LeSabre Celebration Edition package include XM satellite radio, a sunroof, and the Gran Touring package, which features a specially tuned sporty suspension and rear stabilizer bar and 16-inch all-season touring tires.
“The appearance package and premium interior appointments are a way of saying thank you to the customers who have made LeSabre the success story that it is,” said Mazglad. “We will have about 10,000 of the LeSabre Celebration Editions available for sale during the 2003 model year.”
Buick Motor Co. was incorporated in Detroit on May 19,1903, and moved to Flint, Mich., later that year. While experimental Buicks were built as early as 1899 or 1900, the first production models were built in 1904. In 1908, Buick became the financial foundation for the creation of General Motors. Buick’s headquarters returned to Detroit in 1998. Since 1904, more than 35 million Buicks have been produced.