March 28, 2007

Buick returns “Super” name after fifty years

New York, New York – Buick is reintroducing the “Super” name, which the company first used in model-year 1940 and phased out in 1958. The trim line name will be used on the Lucerne and LaCrosse (sold as the Allure in Canada) for 2008.

“The Super name emphasizes Buick luxury, power and performance,” says Steve Shannon, Buick General Manager. “We’re taking a great name from our heritage to designate the most premium cars we have ever offered.”

The 2008 Buick LaCrosse Super will arrive in showrooms this summer, followed by the Lucerne. The company says that “both models feature elevated design and luxury, and bring fuel-efficient V8 power to Buick.”

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