Buick Invicta. Click image to enlarge
New York, New York – Buick has offered a “sneak peek” at the Invicta, a new luxury show car it plans to reveal in China at the Beijing Motor Show in April. The name, which means “invincible” in Latin, was used on a North American Buick from 1959 to 1963; it is the first time the name has been used on a vehicle in China.
The show car was co-developed by GM design centres in North America and China to meet customers’ expectations equally in the world’s two largest automotive markets.
“Buick’s global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels,” said Edward Welburn, vice president, General Motors Global Design. “Using our virtual reality centres in Warren, Michigan and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta. The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”
The Invicta draws inspiration from the Riviera concept and pays homage to Buicks of the 1940s through the 1970s with its nostalgic “sweep-spear” design cue, a curved line running the length of the car. It also features Buick’s signature vertical chrome waterfall grille and new portholes, and will share Riviera’s ambient lighting feature and lavish design.