June 19, 2003
Bridgestone/Firestone launches program to support independent dealers in Canada
Mississauga, ON – Bridgestone/Firestone will formally launch its successful TireStarz program in Canada July 1, 2003.
TireStarz – “Selling Tires at Retail”, is a program designed to assist independent dealers who sell Bridgestone/Firestone tires through a variety of support programs. These programs include multi-brand product offerings, advertising and promotional support, education programs, brand identification along with an in-depth parts, oil and uniform program.
Michael Sigillito, Director, Canadian Consumer Tire Marketing, Bridgestone/Firestone Canada Inc., said “This is a time tested,