November 10, 2003

Bridgestone/Firestone introduces Ultra-High Performance Bridgestone Potenza RE050

Mississauga, Ontario – Bridgestone/Firestone North American Tire (BFNT) introduced, at the SEMA (Specialty Equipment Market Association) Show taking place this week in Las Vegas, the latest addition to its performance tire family: the Bridgestone Potenza RE050.

With a tread design that combines racing-inspired technology with a rain tire, Bridgestone claims the new W- and Y-speed rated Potenza RE050 delivers excellent dry and wet handling, sporty responsiveness and a comfortable, quiet ride.

In developing the Potenza RE050, Bridgestone turned to its motorsports heritage: six consecutive World Championships in Formula One racing have been claimed by Bridgestone equipped teams. By combining technology derived from the grooved tread design of the Potenza Formula One dry tire and the renowned Potenza F1 rain tire, the Potenza RE050 offers both excellent grip on dry roads and surefooted traction in the wet.

The tire, which will be available in Canada and the United States as of in February 2004, has been selected as original equipment for such premium vehicles including the BMW 5- and 6-Series, the BMW Z4; the Porsche 997; the Mercedes Benz C-, E- and S-Class; the Audi C6 and the super-high performance Enzo Ferrari.

“The Bridgestone Potenza RE050 features our exclusive UNI-T technology for outstanding performance and handling, and follows in the sure-footed steps of the Bridgestone Potenza S-03 Pole Position,” said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT.

The new tire line carries a UTQG rating of 140 for treadwear,

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