June 6, 2002


Bridgestone/Firestone begins search for 2002 Canadian Truck Hero

Mississauga, Ontario — The search for a new Canadian hero among the ranks of the nation’s professional truckers begins today with the 2002 Bridgestone/Firestone Canadian Truck Hero Award campaign. The award is given annually to a Canadian commercial truck driver who exhibits courage, quick thinking and integrity in the face of an emergency.

“Without a doubt truckers are one of the vital parts of our economy,” said Jerry Priddle, Director, Public Relations &Advertising, Bridgestone/Firestone Canada Inc. “Every day thousands of truckers have a great responsibility to all Canadians – get there on time, get there safe. They are true knights of the highway,” said Priddle. “As the previous winners have proven, truck drivers are willing to put their lives on the line to save others. Our 2001 winner is a terrific example and I’m sure this year’s winner will prove equally worthy.”

The winner will receive the award at the Ontario Trucking Association annual convention in November.

Nominations are welcomed from across the country and must be received by October 1, 2002. Nominees must be Canadian residents and full-time commercial tractor trailer drivers working for a Canadian trucking company. The incident being recognized must have taken place in North America between October 1, 2001 and September 30, 2002. A police statement or affidavit corroborating driver actions is required with the nomination.

The 2002 Bridgestone/Firestone Canadian Truck Hero Award is supported by the Canada Safety Council, the Ontario Trucking Association, and the Canadian Trucking Alliance. Nomination forms are circulated with the help of the Canadian Association of Police Chiefs and provincial trucking associations.

The award is comprised of $3,000 from Bridgestone/Firestone Inc, a VIP trip for two to Toronto for the award presentation, an invitation to a VIP luncheon, recognition at the Ontario Trucking Association convention and the Bridgestone/Firestone Canadian Truck Hero award trophy. The owner of the trucking company will also be presented with a trophy and a trip to Toronto.

Nomination forms and additional information is also available by calling 1-877-377-7002 or on the website, www.truckhero.ca.

Nomination forms should be submitted to

The 2002 Bridgestone/Firestone Canadian Truck Hero Award

C/o Bridgestone/Firestone Canada Inc.

5770 Hurontario Street, Suite 400

Mississauga, Ontario

L5R 3G5

ATT: John Lindo

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