April 28, 2005
Bridgestone run-flat tires chosen for 2006 BMW 3 Series
Mississauga, Ontario – Bridgestone Corporation and Bridgestone/Firestone Canada Inc. will be supplying both all-season Bridgestone Turanza EL42 and summer Bridgestone Potenza RE050A run-flat tires as original equipment for the 2006 BMW 3 Series performance sedan.
“We’re thrilled that the Bridgestone Group has been selected by BMW to supply an extensive array of Bridgestone-brand Run-Flat Tires for the all new 3 Series, which will be traveling the roads throughout the United States and Canada,” said Michael Martini, president, original equipment consumer tire division, BFNT. “This wonderful opportunity expands our original equipment offerings of self-supporting Run-Flat Tires while also allowing us to showcase our premium Bridgestone technology on BMW’s most popular vehicle.”
In addition to the tires’ proprietary Run-Flat technology, Bridgestone Corporation and BMW engineers worked together closely on developing and optimizing performance of both tires to meet the requirements of the new BMW 3 Series.
Bridgestone’s run-flat tires are based on a special rubber sidewall reinforcement that carries the vehicle’s weight and maintains the tire’s shape following deflation. The tires offer mobility for up to 80 km at 80 km/h.