January 14, 2002


Bridgestone Potenza S-03 tire receives award

Mississauga, Ontario – The Bridgestone Potenza S-03 Pole Position tire was awarded the European Car Select Gear 2001 distinction in the magazine’s December, 2001 issue.

“European Car selects the best of the best for inclusion in their ‘Select Gear’ section, and we’re honoured to be selected,” said Mike Sigillito, Director, Consumer Marketing, Bridgestone/Firestone Canada. “The Potenza S-03 Pole Position distinguishes itself with incredible performance in wet and dry conditions.”

The S-03 tire offers a quieter ride than its predecessor, the S-02 Pole Position, in both new and worn stages, and its unique tread and sidewall design were inspired by the Bridgestone Potenza racing rain tire.

European Car magazine selects ten winners annually from among the thousands of aftermarket parts and accessories available in Europe.

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