January 25, 2007

Bridgestone introduces new Blizzak WS60 winter tire

Mississauga, Ontario – Bridgestone Firestone Canada Inc. (BFCA) has introduced a new Bridgestone Blizzak WS60 winter tire. Slated to be available for the 2007/2008 winter season, the new Bridgestone Blizzak WS60 tire was recently introduced to the media at the Bridgestone Winter Driving School in Steamboat Springs, Colorado.

Featuring the company’s UNI-T Technology, The Bridgestone Blizzak WS60 incorporates the latest Bridgestone tire innovations including NanoPro-Tech and RC Polymer technologies. NanoPro-Tech is a Bridgestone proprietary technology that controls the interaction between polymer, filler materials (carbon black, silica) and other rubber chemicals at the molecular level.
RC Polymer is a specific NanoPro-Tech butadiene rubber that is specifically designed to react with silica. The RC Polymer, as a part of the overall tread rubber compound, improves tread flexibility to provide enhanced wet and snow traction.

The Blizzak WS60 also contains Tube Multicell compound which wicks water away from the tire’s contact patch to improve the tire’s grip. Bite particles, attached to the tubes of the Multicell compound, held tight by a special coating, bite into the surface of the ice and provide extra gripping action. 3-D zigzag sipes work to disperse water away from the tire’s contact patch, further enhancing grip.

The Bridgestone Blizzak WS60 will ultimately replace the Bridgestone Blizzak WS-50 as well as the Blizzak Revo 1 in the marketplace and will be available in 38 R-speed rated sizes in the 70 to 45 series ranging from 14 to 17 inch.

Bridgestone Blizzak tires are available in more than fourteen patterns and over 160 fitments to fit most every segment of the automotive marketplace from sedans and sports cars to light trucks and SUVs.

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