September 21, 2007
Bridgestone Firestone announces price increases
Mississauga, Ontario – Bridgestone’s Canadian and U.S. offices have jointly announced price increases on the companies’ Bridgestone, Firestone, Fuzion and associate brand tire lines. The increases will generally be up to four percent of current prices.
The price increase will affect passenger and light truck, truck and bus, and agricultural and off-the-road tires; the price increases are scheduled to begin phasing in on November 1, 2007.
“While we have successfully implemented a number of manufacturing efficiencies and productivity enhancements, the unprecedented ongoing escalation in raw material costs, especially those related to petroleum, continue to strain our ability to offset these increases with countermeasures,” says Asahiko Nishiyama, Vice Chairman and President of Bridgestone Americas Holding Inc. “The record-breaking price of oil affects every aspect of our business