Toronto, Ontario – Bridgestone, the official tire of the NHL and NHLPA, has announced a number of new initiatives designed to celebrate team captains of the NHL. The program kicks off with the Bridgestone Greatest NHL Captains promotion, which will allow fans to vote online for the greatest NHL captains of each of the past four decades.
“In no other sport is the position of captain more important and respected than in the NHL,” said John Baratta, president, Consumer Replacement Tire Sales. “Bridgestone is a leader in performance, quality and technology, so joining with fans to celebrate the greatest captains is a perfect fit for our brand.”
The Greatest NHL Captains promotion will run from November 10 through December 21, 2008, with NHL editorial staff selecting 32 captains. Fans can visitto vote on their choices, with message boards allowing fans to debate the voice their opinions. The greatest captains of each decade will be announced in a special tribute during the NHL SuperSkills competition on Saturday, January 24, 2009 at the Bell Centre in Montreal during the NHL All-Star Weekend. Fans who vote in the contest will automatically be eligible to win a trip to the game, along with merchandise and NHL GameCenter Live subscriptions.
There will also be a twenty-part original series, Captains Driven by Bridgestone, on the NHL Network in Canada in the U.S., from November 2008 through April 2009. Each show will include a feature on one captain, with exclusive interviews and profiles.