April 25, 2005


Bridgestone announces promotion coinciding with Tire Safety Week

Mississauga, Ontario – Bridgestone/Firestone Canada Inc. has announced a promotion, timed to coincide with Be Tire Smart Week in Canada.

Effective through May 13, the Need New Tires promotion will offer a rebate of up to $100 with the purchase of four select Bridgestone brand tires.

“The concept of the ‘Need New Tires’ promotion was born out of the fact that tires are often critically overlooked and that they should not be taken for granted,” said Michael Sigillito, director of Consumer Tire Marketing for Bridgestone/Firestone Canada.

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