November 27, 2007

Bridgestone announces Canadian Hockey League sponsorship

Mississauga, Ontario – Bridgestone Firestone Canada Inc. (BFCA) and the Canadian Hockey League (CHL) have announced a one-year integrated marketing partnership focusing on the Blizzak winter tire brand. The partnership includes teams in the Quebec, Western and Ontario Hockey Leagues.

Under the agreement, the Blizzak logo will be on rink boards, various program ads and television spots during games in 45 markets across Canada.

“This partnership with the CHL allows BFCA to join forces with Canada’s most popular sport to reach thousands of loyal fans who want the same things out of their favourite teams as they need from their tires – excellent performance, endurance and toughness,” said Mike Sigillito, Director, Consumer Tire Marketing, BFCA. “The CHL has great loyal fans who demand the very best from the teams and products they support. These fans are a perfect fit for the Bridgestone Blizzak brand.”

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