November 13, 2003

BMW X3 most “buzzworthy” new nameplate

Rochester, New York and Irvine, California – AutoVIBES, a new monthly automotive study from Harris Interactive and Kelley Blue Book which tracks new vehicle nameplates, has released a list of the Top 5 Most “Buzzworthy” vehicle nameplates. Among 26 new nameplates, four out of the top five are crossover vehicles. The most “Buzzworthy” was the 2004 BMW X3 SUV which was rated Very/Somewhat Favourable by 87% of survey participants.

AutoVIBES Report-October 2003 Results: Top Vehicle Nameplates
Vehicle % Aware* % Rating Very/Somewhat Favorable** Defining Attributes**
BMW X3 28% 87% Confident, Exciting, Sophisticated
Cadillac SRX 34% 80% Confident, Sophisticated, Thought-Provoking
Chrysler Crossfire 34% 70% Aggressive, Confident, Exciting, Imaginative, Thought-Provoking, Youthful
Infiniti FX 35 and 45 40% 82% Imaginative, Thought-Provoking
Volkswagen Touareg 42% 75% Versatile

*Of Total Sample
**Of Those Aware & Who Rated the Vehicle

“Most people’s active lifestyles demand the space of a minivan, the feel of a sedan and the styling of an SUV,” said Charlie Vogelheim, executive editor of the vehicle information resource, Kelley Blue Book. “The combined attributes of crossover vehicles really fit the bill for most consumers. This study supports the fact that the crossover segment is gaining favorability and attention in the consumer marketplace.”

AutoVIBES is a monthly omnibus survey of approximately 1,000 in-market vehicle buyers who plan to purchase or lease a new vehicle within the next 12 months. The survey is conducted on Kelley Blue Book’s website (, and is designed and analyzed jointly by Harris Interactive and Kelley Blue Book Marketing Research.

Each month consumers shopping for a new vehicle are asked to rate new 2003 and 2004 nameplates entering the marketplace based on a number of vehicle traits: down-to-earth, confident, exciting, sophisticated, thought-provoking, aggressive, imaginative, youthful and versatile. Through these traits and other overall measures, data analysts at Harris Interactive and Kelley Blue Book are able to determine which brand new nameplates are achieving the greatest levels of awareness and consumer acceptance. To determine the most ‘buzzworthy’ vehicles, shoppers were asked their level of awareness and familiarity for each new nameplate, how favorable they felt toward the vehicle and if it was within their consideration set.

The October survey was conducted from October 1-7, 2003 among 887 U.S. adults ages 18 and over in the market to purchase or lease a new vehicle within the next 12 months. The data were weighted by demographics and propensity weighted to reflect the general U.S. adult population of in-market vehicle buyers.

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