Munich, Germany – BMW will withdraw from Formula One racing after the end of the 2009 season. The company said that the resources freed up as a result will be dedicated to the development of new drive technologies and sustainability projects.
BMW will continue to be actively involved in other motor sports series, the company said.
“Of course, this was a difficult decision for us,” said Dr. Norbert Reithofer, chairman of the board of management. “But it’s a resolute step in view of our company’s strategic realignment. Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the lead. In line with our Strategy Number ONE, we are continually reviewing all projects and initiatives to check them for future viability and sustainability. Our Formula One campaign is thus less a key promoter for us.”
The company will continue its participation in the touring car series and young driver promotion program in Formula BMW; in the American Le Mans Series; in endurance races and close-to-production customer sports; and its BMW Motorrad Motorsport campaigns.
BMW achieved eight Formula One victories from 1982 to 1985.