October 18, 2007
BMW Welt officially opens in Munich, Germany
Munich, Germany – BMW has announced the official opening of BMW Welt (BMW World), the company’s new car delivery centre in Munich. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, opened the centre in front of 800 guests and press representatives by handing over a BMW in a special ceremony to the first customer yesterday.
Following a second opening to public visitors on October 20, BMW Welt will begin regular operations on October 23, with the first cars delivered to customers.
Features of the centre include a display of all current model series, a restaurant and coffee bar, an event area for children, and a technology and design studio, including a configurator that allows visitors to “create” a dream car. A bridge allows access to the BMW Museum, opening in spring 2008, and to an events forum.
When BMW Welt is fully operational, customers will view their new vehicles on one of 20 turntables and will take delivery in an exclusive level of the building. The company says that approximately 45,000 owners pick up their new cars in Munich, many from around the world, while 850,000 visitors tour the company’s facilities.