July 26, 2002
BMW, Volkswagen best European makes in ‘Total Quality Awards’
Wolfsburg & Munich, Germany – Of European automotive brands surveyed in the recent Strategic Vision Total Quality Index, BMW and Volkswagen received the most Total Quality Awards.
BMW won the title of Highest Scoring Brand, and also won Total Quality Awards for the 3 Series and the X5. Volkswagen won three Total Quality Awards for the Golf, New Beetle, and Passat – the second time VW has won these awards.
Strategic Vision’s annual Total Quality Index surveyed 47,000 drivers of all makes of cars in October and November, 2001 after 90 days of ownership. The Total Quality Index not only registers the customers’ experience with their new cars but also the level of service provided by the manufacturers’ sales organisations.