October 8, 2003
BMW Toronto officially opens for business
Whitby, Ontario – BMW Toronto, BMW Group Canada’s corporately-owned retail facility, officially opened for business on Tuesday in the downtown Toronto core at 11 Sunlight Park Road. With an investment of over $20 million, BMW Toronto’s six-storey structure totals 100,000 square feet of showroom, service and office space, distinguishing it as the largest automotive retailer in Canada.
“BMW has experienced a tremendous increase in sales over the past few years. The size and scope of BMW Toronto enables us to meet the needs of our downtown Toronto customers, while further supporting BMW Group Canada’s goal to remain the number one volume premium brand manufacturer in the country,” explained Hendrik von Kuenheim, President and CEO of BMW Group Canada.
The six floors of the retail facility encompass showroom space for new BMW vehicles, BMW Motorcycles and a large selection of BMW Pre-owned/Certified Series automobiles. In addition to the sales area, BMW Toronto includes an expansive service centre consisting of 24 service bays, seven wash bays and five drive-through customer inspection bays. An innovative luxury customer lounge provides a panoramic view of the service bays, while offering visitors a comfortable, productive space.
On the exterior of the building, one of the most impressive aspects of BMW Toronto is the 1,800 square foot feature vehicle display area located on the north side of the glass enclosed building, directly visible from the Don Valley Parkway. The facility’s 10 acre site also showcases numerous BMW vehicles, as well as a large signage board on the north side.
Construction of the new retail facility began in May 2002 and included extensive rejuvenation of the existing site. Partners involved in the construction of the property included Talisker Corporation, Bird Construction Company, Quadrangle Architects Limited and design consultants Omniplan Automotive Retail Facility Planners.
BMW Toronto will serve as a replacement for Downtown BMW, which closed its retail facility on September 30, 2003. “Downtown BMW experienced a much greater sales volume than ever expected and quickly outgrew its confines, hence the need to replace it with a new retail centre of such scale,” states Mr. von Kuenheim. “Mr. Dick Hammer, the Retailer Principal of Downtown BMW was directly involved in the decision and remains a well-respected figure in the BMW Group family with his two prominent Montreal facilities, BMW Canbec and MINI Mont Royal.”
Currently BMW Group Canada’s corporate retail centres include the BMW Experience Centre and MINI Durham (Whitby), MINI Downtown (Toronto) and MINI Yaletown (Vancouver). In the next year, the BMW retail network will continue to expand, responding to the growth that has seen sales volume double in Canada in the past four years.