RICHMOND HILL, ON, – BMW Group Canada will unveil Robert Rauschenberg’s 1986 BMW 635 CSi on Thursday October 25, 2012 at 7:30 p.m. at Art Toronto 2012 at the Metro Toronto Convention Centre.
Since 1975, artists from around the world have transformed BMW automobiles into artwork representing a moment in time through the global Art Car program. Rauschenberg’s project is a model of artistry in the BMW Art Car Collection that spans 37 years and consists of 17 outstanding rolling sculptures on wheels.
A pioneer in the American pop art movement, Rauschenberg described the Art Car as a fulfillment of a dream of his, and considered it a mobile museum. Rauschenberg was the first to incorporate other artists’ work by projecting their artwork onto the car.
As a third-year presenting sponsor of Art Toronto, BMW Canada is proud to bring Rauschenberg’s Art Car to Toronto as a part of its commitment to arts and culture in Canada, and around the world.
Source: Canada Newswire / BMW