November 14, 2003
BMW to auction X3 and 6-Series at Toronto charity fundraiser
Whitby, Ontario – BMW Group Canada will auction two new BMW vehicles at its 8th annual Crystal Ball charity fundraiser, to be held Saturday November 15th. The BMW 645Ci Coupe, and the BMW X3 Sports Activity Vehicle will both be up for live bid at the event. The winning bidders on each of the vehicles will be the first customers in Canada to take delivery of their respective models. The live auction will also include BMW’s newest motorcycle, the R1150R Rockster.
More than 1700 guests from across the country will attend the Crystal Ball gala at the Metro Toronto Convention Centre to raise funds for Reach for the Rainbow and their programs. Reach for the Rainbow develops opportunities for children and young adults with disabilities, their families and the communities in which they belong.
The partnership between BMW Group Canada and Reach for the Rainbow began in 1996. Since that time BMW has debuted several new vehicles at the annual Crystal Ball, including the X5; the current M3 Coupe; BMW’s 7 Series; and last year, the BMW Z4 Roadster.
“BMW is pleased to be offering two Canadian firsts at the Crystal Ball this year”, stated Hendrik von Kuenheim, President and CEO, BMW Group Canada. “Our history of introducing new BMW models to the Canadian market at the Crystal Ball has added to the already tremendous fundraising efforts of Reach for the Rainbow.”
Along with the live and silent auctions, an art auction lounge, and a four-course dinner, Crystal Ball guests will be entertained by legendary country singer, Glen Campbell.
The 1700 attendees are expected to raise over one million dollars for Reach for the Rainbow, a charity dedicated to integrating children and young adults with disabilities into society. Last year, the Crystal Ball black tie gala raised more than $1.3 million in gross revenue.