September 23, 2005
BMW sends daily news via “podcasts”
Munich, Germany – BMW has become the first automaker to offer information directly from its stand at the International Auto Show in Frankfurt in audio format. Presented by iPod, the “podcasts” can be downloaded free of charge, in English and German, at www.bmw.com/podcast.
The reports, including interviews with motorsports director Mario Theissen and chief designer Chris Bangle, provide an up-to-date glimpse behind the scenes. Listeners select the broadcasts they want, download them into iPod or MP3 players, and listen at their leisure.