Munich, Germany – BMW M GmbH has delivered its 300,000th vehicle, 30 years after the company’s performance division produced its first M1 vehicle. The milestone car is an Alpine White M3 Coupe which was delivered to a customer in Regensburg in East Bavaria, where the car was produced.
In 2007, BMW M GmbH automobiles accounted for approximately one per cent of the BMW Group’s overall sales worldwide.
BMW M GmbH built its first limited-production car in 1978, six years after it was established as the BMW Motorsport GmbH. The M1 was the fastest German series production sports car when launched; 445 were produced until 1981. Subsequent M models achieved considerably higher production figures when the company’s focus charged to high-performance automobiles suitable for everyday road traffic.
The company built approximately 35,000 M automobiles in its first ten years. In 1994, five-digit sales figures were achieved for the first time within a year. The U.S. is the most important market for M vehicles; on the European continent, sales are highest in the U.K., Germany and Italy. The company currently produces nine models.