May 13, 2005
BMW launches new 3 Series sedan in Canada
Photo: Paul Williams, CanadianDriver. Click image to enlarge
Whitby, Ontario – The 2006 BMW 3 Series sedan was officially launched to the Canadian market this week at BMW dealers throughout Canada. The launch is supported by a multi-dimensional national marketing campaign utilizing newspapers, magazines, billboards, television and the Internet.
“The new 3 Series sedan launch communication encourages customers and prospects to ‘Make Every Drive an Event’,” said Joe Lawrence, National Marketing Manager, BMW Group Canada. “The communication theme ties in perfectly with our strategy as Canadian dealers have already hosted over 9,000 people at in-store launch events which will be supported by a national drive program developed to perform 6,000 test-drives.”
In conjunction with the online, print and broadcast advertising, all 36 BMW dealers across the country are hosting in-store launch events and test-drives throughout the month of May. The in-store events will feature an official unveiling of the 2006 BMW 3 Series sedan to customers and prospects