December 2, 2003

BMW introduces on-line X3 game

Woodcliff Lake, New Jersey – BMW of North America introduced the “BMW X3 Adventure”
and on-line game created for promotional use, featuring three different in-car
driving experiences and outdoor sporting activities, including mountain biking,
snowboarding and kayaking adventures.

The game – available free at – was designed to mirror the
active lifestyles of the vehicles’ prospective purchasers. The new X3 debuted in
dealerships on Friday, November 28th.

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