December 2, 2003
BMW introduces on-line X3 game
Woodcliff Lake, New Jersey – BMW of North America introduced the “BMW X3 Adventure”
and on-line game created for promotional use, featuring three different in-car
driving experiences and outdoor sporting activities, including mountain biking,
snowboarding and kayaking adventures.
The game – available free at www.bmwusa.com/newX3 – was designed to mirror the
active lifestyles of the vehicles’ prospective purchasers. The new X3 debuted in
dealerships on Friday, November 28th.