April 23, 2004
BMW Group’s web site gets new look
Munich, Germany – The corporate web site of the BMW Group, at www.bmwgroup.com, has a new look with more user-friendly features, announced the company.
With its six main headings, visitors can find the information they need about the company and its three automobile brands BMW, Mini and Rolls-Royce more quickly. People who want to find out about the BMW Group can choose between the headings of Company, Investor Relations, Careers, Responsibility, Research & Development and Production.
The introductory pages for the individual sections are also more user-friendly. By clicking on selected topics, news items and key applications, visitors can access further information quickly and easily. In the newly designed Company area, users will find not only the automobile brands, but also information on the strategy of the BMW Group.
A high point for connoisseurs of automobile history is undoubtedly the “History” section, where they will find all they need to know about the personalities, milestones and plants that feature in the eventful history of the company.
The heading Investor Relations provides key commercial data for the BMW Group, plus live streamings of the most important company events. Financial publications are available to download and order – a comprehensive, practical feature.
Anyone interested in joining the BMW Group will find plenty of interesting facts and helpful information about the BMW Group as an employer under the heading Careers. The section entitled Responsibility shows how seriously the BMW Group, as a global enterprise, takes its social, political and ecological responsibilities. Projects and partnerships are presented here in detail. The Research & Development area is devoted to the ideas of tomorrow. Here, visitors can learn all about innovations, technological matters and the concepts of mobility and science as they relate to the BMW Group.
The Production section offers insights into the world of vehicle development. Users can see on video, for example, how a unique vehicle is created from several thousand different components. A feature that is particularly useful for a quick overview is the iTour, which shows visitors the areas of the BMW Group site interactively and links them to new topics.