August 26, 2005
BMW Group DesignworksUSA opens new studio in Singapore
Newbury Park, California – Anticipating the region’s future influence on design, design consultancy BMW Group DesignworksUSA will open a studio in Asia’s rapidly-expanding market early in 2006. The plans were announced by Dr. Helmut Panke, Chairman of the Board of Management of BMW AG, DesignworksUSA’s parent company, as he travelled to Singapore. The new branch studio will be centrally located in Singapore, housed in BMW Asia offices.
DesignworksUSA’s presence in the region will provide an opportunity to a holistic approach and to develop a knowledge base upon which it and its parent company BMW Group can draw. Initially, it will be staffed with experienced international designers. At the same time, it will begin training local personnel, at the Singapore studio and in the U.S., and at a branch office in Europe.