November 26, 2003


BMW charity event raises more than $1.3 million for Reach for the Rainbow

Whitby, Ontario – The Crystal Ball, presented by BMW, recently held in Toronto, raised more than $1.3 million for the children’s charity, Reach for the Rainbow. The 8th annual charity fundraiser’s 1,700 guests from across the country bid generously on silent and live auction items at the Metro Toronto Convention Centre on Saturday, November 15th to raise much-needed funds for Reach for the Rainbow and their programs.

The evening’s top bid of $115,000 saw Jim Cochrane become the lucky owner of Canada’s first new BMW 645Ci Coupe. Another Canadian first was claimed by Richard D. McGraw who bid $66,000 for the first BMW X3 Sports Activity Vehicle available in Canada. A third BMW, an R1150R Rockster Motorcycle received a bid of $17,000 from Sylvester Chuang.

Since 1996, BMW Group Canada has been a proud supporter of Reach for the Rainbow and the Crystal Ball by providing auction items and volunteer support. “At BMW Group Canada we are truly inspired by the drive and determination of the extraordinary children that are touched by Reach for the Rainbow,” stated Hendrik von Kuenheim, President and CEO, BMW Group Canada. “It is our honour and privilege to be involved in such a worthy cause.”

The Crystal Ball black tie gala represents approximately 60% of Reach for the Rainbow’s annual operating budget. Reach for the Rainbow (RFTR) is a registered charity serving children and young adults with developmental and physical disabilities from across Ontario. 2003 represents Reach for the Rainbow’s 20th anniversary.

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