November 10, 2004
BMW Canada to donate Nelson Mandela autographed ‘Democracy Car’
Whitby, Ontario – One of 10 limited edition ‘Democracy Cars’ personally signed by Nelson Mandela will be auctioned at the Nelson Mandela Tribute Gala in Toronto on November 13, 2004 ().
Taking place at the Metro Toronto Convention Centre, the annual event brings together those who are committed to the support of disadvantaged children and youth, with proceeds going to the Nelson Mandela Children’s Fund Canada. On the tenth anniversary of the first democratic elections held in South Africa, the Gala will honour Mr. Mandela. The keynote speaker for the evening is Danny Glover, a distinguished actor of stage and screen, known for his zeal and commitment to the betterment of humankind.
The BMW ‘Democracy Car’ initiative is an international effort spearheaded by BMW South Africa. To celebrate the tenth anniversary of democracy, the South African government requested every sector of the population to make a contribution. In response, associates at BMW’s Rosslyn Plant near Pretoria, South Africa completed the manufacture of 10 limited edition 3 Series vehicles. These Democracy Cars were built as part of a company-wide donation of time, material and energy on the part of each and every BMW South Africa associate.
To increase the value of the vehicles to collectors in South Africa and abroad, Mr Mandela kindly agreed to personally sign each of the vehicles. He placed his signature on a prominent area of the interior trim and a plaque verifying the authenticity of the signature is affixed.
A number of BMW subsidiaries around the world are participating in raising funds by selling the cars to enthusiasts in their home markets. Democracy Cars have been exported to Canada, the United States, Australia, the United Kingdom, New Zealand and Germany. Three cars will remain in South Africa for auction or sale to local collectors.
The 325i ‘Democracy Car’ to be auctioned at the Nelson Mandela Children’s Fund Tribute Gala is Silver Grey metallic in colour with a black Montana leather interior and dark Myrtle wood trim, on which Mr. Mandela’s signature appears. It is equipped with BMW’s renowned 2.5 litre inline six-cylinder engine, producing 184 horsepower. The ‘Democracy Car’ equipment also includes a Premium Package and Sport Package in addition to the high level of standard features in the 325i. Suggested retail price for a 325i with equal equipment is $51,885 Canadian, plus taxes and delivery.