June 13, 2006
BMW Canada signs with Sirius Satellite Radio
Whitby, Ontario – BMW Canada and Sirius Canada have announced a long-term exclusive agreement that will make Sirius Satellite Radio receivers a factory and dealer option for BMW vehicles sold in Canada. Starting in Fall 2006, Sirius will be available in select BMW models; by 2007, all BMW models will be Sirius Satellite-ready.
“We are pleased that our longstanding relationship with Sirius Canada has culminated in this exclusive agreement, and look forward to the launch of Sirius-equipped BMWs this fall,” says Lindsay Duffield, President and CEO of BMW Group Canada. “The satellite radio market continues to grow rapidly in Canada, and we expected the Sirius 110-channel lineup to be a much sought-after offering on future BMW models.”