May 8, 2003

BMW Canada announces third level of the BMW Driver Training Program

Whitby, Ontario – BMW Group Canada announced that the third and final level in BMW’s Driver Training program is now available in Canada.

Level 3: BMW Fascination Driver Training is a two day course that builds upon the skills acquired in the first two levels of the program and will take place this summer at the recently renovated Circuit Mont-Tremblant, Quebec. The course will be conducted in a fleet of BMW’s exclusive M vehicles and will cover track exercises, inter-city speed ideal-line cornering and lane changes in addition to a range of specialty skills.

“We are very pleased to bring the third level, BMW Fascination Driver Training, to Canada, thereby rounding out BMW’s initiative and commitment to promote active safety on Canadian roads,” states Hendrik von Kuenheim, President and CEO, BMW Group Canada. “The third level of the program teaches a broader range of specialty skills in an exciting environment which are still applicable to everyday driving situations.”

Participants in BMW Fascination Driver Training will learn how to better command their vehicle at highway speeds while mastering a greater skill level. The third level of the BMW Driver Training program also provides students with greater individualized attention as the course has a maximum of 12 participants and is taught by three renowned instructors from Canada’s BMW Driver Training Program.

Participants begin each day with a brief 45-60 minute theory session followed by isolated on-course and follow-the-leader lapping exercises. Highlighting the course at the end of day two, BMW’s world class instructors will take students for a lap of the circuit; a thrilling conclusion to their two-day adventure.

The cost of Level Three BMW Fascination Driver Training is $2975.00 + applicable taxes (accommodation extra), and participants must have successfully completed Level 1: Advanced Driver Training and Level 2: BMW Perfection Driver Training prior to attending the third level of the program.

Course dates for the third level of the program include June 23-24, June 25-26, August 26-27 and August 28-29, 2003.

Level 1 of the three stage program, BMW Advanced Driver Training, ($480 plus taxes) is an intensive one-day event, allowing participants the opportunity to challenge their driving skills by pushing a BMW 330i beyond the normal driving experience on a closed circuit under the tutelage of professional driving instructors. Graduates of Level 1 can move on to BMW Perfection Driver Training ($870 plus taxes), also an intensive, rewarding and entertaining one-day course which builds upon the Level 1 skills and includes exercises in BMW’s highly renowned M3 coupes.

Full program information is available and bookings can be made on line at or by calling 1-866-226-9723.

Launched in Canada in 2001, the BMW Driver Training program is based upon the German model, which is now available in 21 countries worldwide. It is Canada’s most attended advanced driver training program, with over 3,500 graduates since 2001. BMW Driver Training is open to all Canadian drivers aged 18 and over who are in possession of a valid, full class drivers license, and individuals do not need to own a BMW to participate. Taught in a fleet BMW’s 330i Sedans and M3 Coupes, the program is led by Chief Instructor Pierre Savoy and a team of Canada’s most experienced driving instruction professionals. The addition of Level 3: BMW Fascination Driver Training compliments the 136 full days of Level 1 and 2 courses announced earlier this year.

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