August 27, 2004
BMW builds Mandella-signed ‘Democracy Cars’
Woodcliff Lake, NJ – BMW is producing 10 limited edition 3 series vehicles, or ‘Democracy Cars,’ in honor of the 10th anniversary of the first democratic elections held in South Africa. Each of the cars have beenb personally signed by Nelson Mandela, South Africa’s first black president. The ‘Democracy Cars’ will be auctioned off in the Fall, with the proceeds donated to the Nelson Mandela Children’s Fund, which assists disadvantaged children and youth in South Africa, and informs the public about the social and economic challenges they face.
The limited edition cars will be built through a donation of time, material and energy on the part of BMW South Africa employees. Many suppliers will provide parts and components at no charge. Mandela placed his signature on a prominent area of the interior trim. A plaque verifying the authenticity of the signature will also be affixed.
BMW of North America will auction off two of the vehicles, while the remaining eight cars will be auctioned off in South Africa.