May 1, 2002
BFGoodrich website offers prizes for playing online game
Montreal, Quebec – BFGoodrich Tires has launched an online game, “Find the Rubber for Your Rig,” where users can win prizes by finding hidden tires and by soliciting their friends to play the game. Mechanics in a garage have “forgotten” where the BFGoodrich tires are hidden. Players race against the clock to find the hidden tires and install them. Once they’ve completed the race, players can challenge their email buddies to try out the game for themselves. The more buddies they challenge, the more they increase their chances of taking home one of the prizes to be won.
Every time a user opens the game online, the tires are hidden in a different spot. Users can also challenge each other to see who is the fastest mechanic. The game is part of a contest to win a grand prize, a set of four BFGoodrich tires worth $750, or one of a hundred gift certificates for BFGoodrich tires: 20 certificates for $100, 30 certificates for $50 and 50 certificates for $25 each.