May 8, 2003


BFGoodrich-sponsored drag races return to Saint-Eustache Autodrom in Laval, Quebec

Laval, Quebec – Wednesday marked the return of the popular BFGoodrich Tires Challenge, a weekly event organized by theSaint-Eustache Autodrome and BFGoodrich Tires Canada, held Wednesday nights from 6:30pm to 11pm.

“We hope to reduce illegal street-racing by giving speed buffs the chance to participate in drag races in a legal and controlled environment at the Saint-Eustache Autodrome,” explained Mr. Paul Deslauriers, Director of the Autodrome. “The success of last year’s initiative completely surpassed our expectations and we added an additional night (Thursday) to the venue in order to accommodate numerous participants.”

The BFGoodrich Challenge, the first event of its kind in the country, quickly gained in popularity with Montreal speed fans. The premiere was held on September 4, 2002, and 200 vehicles and 1,000 people took part. Within oneweek participation more than doubled when 500 vehicles and 1,200 people attended. Weeks later, there was no denying the overall success of the event when close to 900 vehicles and 2, 400 people passed through the gates at the
Autodrome.

“We anticipate seeing the same type of participants as we did last year,” added Michaela Yasin Brand Manager for BFGoodrich Tires in Canada, “mainly young men. However, the number of women participating in the races is increasing. The most common vehicles seen at the event were import sport compacts, but luxury cars were also on hand (Porsche, BMW, Cadillac). We even
saw a vintage Corvette 1957 hit the strip one night!”

The BFGoodrich Tires Challenge will be held every Wednesday evening from 6:30pm to 11pm at the Saint-Eustache Autodrome, from May 7th to the end of October. The price of admission is $5 per person. In case of poor weather, the event will be held on Thursday. For more information on the races, interested participants should contact the Saint-Eustache Autodrome at (450) 472-6222.

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